Elena Solovyeva
User Acquisition Specialist/ Paid Ads Manager
Tel: +972 586 885 370 | Email: elena.useracquisition@gmail.com
Hello!
I am a digital marketing specialist and user acquisition manager.
I have 10 years of experience in marketing in multinational companies at the positions from Global marketing coordinator to Project manager and User acquisition manager.
I have an extensive experience in promoting apps and sites in Europe, USA and Israel.
I have 10 years of experience in marketing in multinational companies at the positions from Global marketing coordinator to Project manager and User acquisition manager.
I have an extensive experience in promoting apps and sites in Europe, USA and Israel.
Achievements in numbers
As a User acquisition manager,
I myself trust the results when they are in numbers, so here they are:
I myself trust the results when they are in numbers, so here they are:
- 10 professional certifications
- 14 clients: apps and sites
- Monthly budgets: from $1,000 to $700,000
- 4 international awards as part of the client team
- Promoted clients in 10 countries
- 5 industries : education, wellness, food & beverage, cyber security, entertainment
- CPA improved by 80% for 3 weeks – direct result of my work with a client
Achievements in facts
CPA results
- Yearly subscripion app
- Cost per PAID users within 3 weeks of the campaigns: the cost per subscriber lowered by 5X from ~$200 to less than $40
- Scaled by 40% at the same time
International awards as part of the client's team
-
Client: Redefine MeatDigiday Marketing & Advertising Award EuropeManaging all client's paid ads: LinkedIn, META, TikTok, Taboola, Google.
Full article:
McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners -
Client: Redefine MeatEMEA 2022 MMA Smarties AwardsManaging all client's paid ads: LinkedIn, META, TikTok, Taboola, Google.
Full article:
EMEA Product / Service Launch
Certificates
Google
- Google Ads Apps Certification
- Google Ads Video Certification
- Google Ads Search Certification
- Google Ads Display Certification
Meta
Meta Certified Media Buying Professional
Apple
Apple Search Ads Certification
LinkedIn
LinkedIn Marketing Solutions Fundamentals
Google Analytics
Google Analytics Individual Qualification
AppsFlyer
AppsFlyer Essentials Certificate
PM Expert
Project Management Expert (PMBOK, Scrum)
Impact.com
Agency - impact.com Product Training - Expert
TikTok
Media Buying Professional
Experience
EGO Digital, Freelance
Head of Performance Marketing
Analyzed competitors,
Created paid go-to-market strategies
Analyzed audience and elaborated targeted audience plans,
Monitored and optimized campaigns
Elaborated advertising funnels and user journey maps
Crafted advertising messages
Managed high-scale campaigns to promote sites on META, TikTok, LinkedIn, Google
Ego Digital, Israel Analyzed competitors,
Created paid go-to-market strategies
Analyzed audience and elaborated targeted audience plans,
Monitored and optimized campaigns
Elaborated advertising funnels and user journey maps
Crafted advertising messages
Managed high-scale campaigns to promote sites on META, TikTok, LinkedIn, Google
Moburst Digital Marketing Agency
Campaign Manager
Managed high-scale campaigns to promote mobile apps and sites on Facebook, TikTok, LinkedIn, Google and Taboola
Analyzed competitors
Created paid acquisition strategies
Analyzed audiences and elaborated targeted audience plans
Moburst, Israel Managed high-scale campaigns to promote mobile apps and sites on Facebook, TikTok, LinkedIn, Google and Taboola
Analyzed competitors
Created paid acquisition strategies
Analyzed audiences and elaborated targeted audience plans
DIP Applications,
Startup in stealth mode,
App for protecting and managing digital identity
Startup in stealth mode,
App for protecting and managing digital identity
Product Marketing Consultant
Conducted competitive and industry analysis,
Created personas for the product,
Elaborated customer journey in the product,
Elaborated go-to-market plan,
Created messaging and promotional texts,
Elaborated email communications and site
DIP Applications, Israel Conducted competitive and industry analysis,
Created personas for the product,
Elaborated customer journey in the product,
Elaborated go-to-market plan,
Created messaging and promotional texts,
Elaborated email communications and site
Kaspersky Lab
Marketing Coordinator, Market Intelligence Project Manager
Elaborated and analyzed customer journey of Kasperksy products,
Assisted in competitive researches,
Elaborated marketing knowledge base from scratch,
Conducted internal communications
Kaspersky, Russia Elaborated and analyzed customer journey of Kasperksy products,
Assisted in competitive researches,
Elaborated marketing knowledge base from scratch,
Conducted internal communications
Mastered Tools and Platforms
Analytics
Excel advanced, Tableau, SQL basics, Python basics, Appsflyer certified, Firebase, Google Analytics certified, Google Sheet advanced, Mobile Action, Semrush, SensorTower, AppTweak,
Creative
Camtasia, Canva, Audacity, Powtoon, Storyline
SEO and Sites
Wordpress, Woocommerce, Tilda, Wix, HTML, CSS, Google Search console, Zefo
Promotion
Facebook Ads Manager, LinkedIn Ads Manager, Google Ads Manager, TikTok Ads Manager, Taboola Ads Manager, Reddit Ads Manager, Apple Search Ads Manager
Languages
Russian
Native
English
Fluent
Spanish
Can read and understand
French
Can read and understand
Hebrew
Intermediate
